MTV to launch activism social network
Viacom Inc’s MTV will launch a new Internet social network sponsored by foundations operated by the founders of Microsoft and AOL to encourage youth activism.The site, Think.MTV.com, is designed to be a resource for social and political issues, aiming to inform as well as let users connect with other like-minded people on issues from the environment to sexual health and discrimination.It will let users create pages, as on other online social networks Facebook and MySpace, and upload photos and videos, some of which may be aired on MTV’s online or cable network.”We’ve only been able to devote a certain amount of time on air,” MTV President Christina Norman said in a phone interview. “The Think platform creates an umbrella to be able to talk about a number of issues at a time.”
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