Google Debuts Online Tool To Design Newspaper Ads
Google on Thursday released a free software tool that allows Google AdWords advertisers to create their own Google Print Ads for display in newspapers. The company released Google Print Ads in July, a service that enables advertisers, large and small, to buy traditional print newspaper ads. Citing a 2006 Scarborough Research report, Google on its Web site claims that 3 out of 4 adults in the top 50 markets read a copy of the daily paper or a Sunday paper.
A 2006 report from the Pew Research Center for the People & the Press frames its findings with less optimism. It notes that 4 out of 10 Americans surveyed said they read a newspaper on the previous day and that the estimated 43% of people who read a daily newspaper “is still well below the number reading a print newspaper on a typical day 10 years ago (50%).” But never mind that. Let’s say you still want to place an ad in a newspaper.